Thiruvananthapuram: Kerala witnessed a 13.76% increase in foreign tourist arrivals in 2024, signaling a steady recovery in the tourism sector. However, the numbers are yet to reach pre-pandemic levels, raising concerns among tourism stakeholders.
Industry experts have called for more aggressive marketing strategies and the exploration of new international markets to boost tourism further. They emphasize the need for targeted promotional campaigns and improved infrastructure to attract a larger influx of global travelers and restore Kerala’s tourism sector to its former glory.
