New Delhi: Prime Minister Narendra Modi’s official Twitter account, @narendramodi, has crossed a significant milestone by surpassing 100 million followers. The achievement sparked congratulations from BJP leaders and trended widely on X. However, amidst the celebration, controversy arose as users shared a 2018 study suggesting that Modi had a substantial percentage of fake followers, a claim also highlighted when he crossed previous milestones in 2021 (70 million followers) and 2012 (1 million followers).Several social media users pointed to a 2018 study conducted by the social media site, which claimed that Modi had the highest percentage of fake followers — 60 per cent.
According to a study by Status People back in 2012, approximately 46% of Modi’s followers are deemed fake, while 41% are inactive. This information, provided by engineers based in London, had led to discussions about the authenticity of Modi’s massive follower base in 2012 when he had reached 1M followers. Since its inception in 2009, PM Modi’s account has steadily accumulated followers, reflecting his strategic use of Twitter to bolster his social media presence. Previous analyses, including a 2015 study by the University of Michigan found that a combination of carefully crafted tweets and strategic followbacks to other Twitter accounts helped the PM build a powerful social media brand.
